Perry Powell is a veteran consultant to the car wash industry. With retail management experience and over 35 years of sales and marketing experience he brings a unique set of talents to the industry.
Perry first entered the car wash industry in 1996 offering a new level of commercial sign consultation to owners and quickly established himself as the go to guy for signs or sign problems. His sign expertise extends from developing science based signs, to fighting battles with cities and navigating the difficulties of complex city regulations.
Perry introduced a new sales and management process to the industry, based on the new science of Neuro-Marketing. This process has helped owners streamline their overall business model, correctly define and price services and develop a neuro-marketing approach to sales and accountability. This process has developed as a remarkable method for turnaround to business profitability.
He has served on the International Signage Research Symposium’s, Public Policy Panel and the National Academies of Science, Transportation Research Board’s, On-Premises Sign Committee’s Public Policy Panel. Additionally, he has spoken at many trade association events across multiple industries. He has authored many articles and is well published.
He was Vendor of the Year for the Southeast Car Wash Association in 2004. One of his sign designs was selected as Sign of the Year in 2004 by the Southwest Car Wash Association. He was twice nominated as Trendsetter of the Year by WashTrends Magazine.
In his personal life, Perry has been married to Theresa for 30 Years and they have three children, five grandchildren and two dogs. Perry and his wife enjoy traveling and they own a Scamp 5'er which they use to practice random acts of vacation.
Perry was liscened as a christian minister in 1995 and was ordained in 1997. He has pastored a small home fellowship church since February, 1999.
His hobbies are the study of 15th and 16th century church history and theology, as well as, early 20th century architecture.
Ryan Carlson, Founder of WashIdeas.com - Saint Paul, MN
Years ago I created a podcast and a blog all about the car wash industry, customer loyalty, marketing, and brought together each week a panel of experts from within the wash industry to discuss news, events, and best practices that owners and operators could benefit from. In an effort to continue the work I began in the car wash industry, I am pleased to announce the transfer of the WashIdeas site into the knowledgable hands (and brain) of Perry Powell.
As many of you know, Perry has worked for many years in the car wash industry helping business owners truly understand how their business works. Perry was the first sign consultant that I'd ever met that used neurological science to create menu signs to influence human behavior and buying habits. His career has taken him through a variety of sign, sales, marketing, and business matters pertinent to the car wash industry. I learned a lot from Perry and others like him as a result of my work on WashIdeas.
On Monday, June 2nd - 2014 Perry will launch an entirely new WashIdeas website reflecting his vision and expertise within the wash industry. I encourage you to participate in this new venture as I am sure that Perry will provide very useful information for you all.
Thank you again for the time we shared, it was truly a highpoint in my career in the wash industry - to this day I still slow down and rubberneck when driving by a car wash facility.